As part of Bayer's pull strategy, its runs ads for Addalat CC, a once-a-day pill for reducing high blood pressure, in women's magazines to encourage people with high blood pressure to ask their physicians to prescribe the new drug.

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This is an example of a pull strategy because Bayer is advertising directly to the final consumers (people with high blood pressure) to create demand for Addalat CC, thereby encouraging them to request this specific drug from their physicians.

As Part of Bayer's Pull Strategy, Its Runs Ads for Addalat