Which of the following is the best example of a vertical marketing system?
A) corporate chain
B) regional shopping center
C) wholesaler-sponsored voluntary chain
D) retailers and wholesalers operating autonomously
E) all of the above

Question

Quizplus · Accepted Answer

A wholesaler-sponsored voluntary chain is a vertical marketing system in which a wholesaler organizes a group of independent retailers into a loose association. The wholesaler provides the retailers with a variety of services, such as group buying, marketing assistance, and training. In return, the retailers agree to purchase a majority of their merchandise from the wholesaler.

Which of the Following Is the Best Example of a Vertical