In order to compete more effectively with large corporate chains, small independent retailers may join a chain organization sponsored by a wholesaler. This organization is called a(n):
A) retailer cooperative.
B) voluntary chain.
C) business-format franchise.
D) independent chain.
E) consumer cooperative.

Question

Quizplus · Accepted Answer

A voluntary chain is a group of independent retailers or small businesses that band together to enjoy the buying power and marketing advantages of a larger entity while remaining independent. This allows them to compete more effectively with large corporate chains.

In Order to Compete More Effectively with Large Corporate Chains