The main difference between retailer cooperatives and voluntary chains is:
A) their offensive versus defensive posture.
B) the length of the distribution channel.
C) the type of promotion used.
D) who organizes them.
E) the pricing strategy.

Question

Quizplus · Accepted Answer

Retailer cooperatives are organized and owned by member retailers who want to achieve economies of scale, whereas voluntary chains are organized by a wholesaler and involve independent retailers who collaborate for bulk purchasing and marketing, making the organizer the main difference.

The Main Difference Between Retailer Cooperatives and Voluntary Chains Is