Which of the following statements about franchising is True?
A) Franchisees seldom provide any marketing assistance.
B) Interest in franchising is declining.
C) In business format franchising, the franchisor, by definition, is always a manufacturer.
D) Franchising is a form of horizontal integration.
E) None of the above statements is True.

Question

Quizplus · Accepted Answer

Franchising often includes marketing assistance from the franchisor, interest in franchising remains strong, business format franchising does not require the franchisor to be a manufacturer (it can involve service providers or retailers), and franchising is a form of vertical integration, not horizontal.

Which of the Following Statements About Franchising Is True