Before choosing a distribution channel for a product, a company should consider:
A) what services it will need to provide for its buyers.
B) if it wants to control the channel.
C) if it has the marketing know-how to distribute the product itself.
D) if it has the financial resources to use a direct channel.
E) all of the above.

Question

Quizplus · Accepted Answer

Before choosing a distribution channel, a company should consider all these factors: the services needed for buyers, control over the channel, internal marketing capabilities, and financial resources for a direct channel. These considerations help in selecting the most effective and efficient distribution strategy.

Before Choosing a Distribution Channel for a Product, a Company