When is a manufacturer most likely to bypass middlemen as much as possible and use a short channel of distribution?
A) when it is financially weak
B) when it wants to control the distribution of its products
C) when it does not have a marketing department
D) when it does very little advertising
E) when it has a new and inexperienced sales force

Question

Quizplus · Accepted Answer

When a manufacturer wants to control the distribution of its products, it is more likely to bypass middlemen to have greater control over how its products are sold and presented to the end consumers. This allows the manufacturer to maintain a consistent brand image, manage pricing more effectively, and directly manage the customer experience.

When Is a Manufacturer Most Likely to Bypass Middlemen as Much