A manufacturer that uses a(n) _____ strategy of distribution wants to sell its product through every outlet in a market where a consumer might reasonably look for it.
A) exclusive
B) intensive
C) direct
D) selective
E) scrambled

Question

Quizplus · Accepted Answer

An intensive distribution strategy aims to distribute a product through as many outlets as possible, ensuring that it is available wherever potential customers might look for it.

A Manufacturer That Uses A(n) _____ Strategy of Distribution Wants