When Hewlett-Packard began selling its computers to consumers, the only store that carried its line of computer products was Circuit City. What kind of distribution strategy was Hewlett-Packard using?
A) exclusive
B) intensive
C) direct
D) selective
E) dual

Question

Quizplus · Accepted Answer

Hewlett-Packard was using an exclusive distribution strategy by selling its computers through only one retailer, Circuit City. This approach limits the number of outlets in order to create a more upscale image or control how the product is marketed and sold.

When Hewlett-Packard Began Selling Its Computers to Consumers, the Only