A firm that wants to _____ may decide to use a selective distribution strategy.
A) become a channel leader
B) provide fewer customer services
C) enhance the image of its products
D) create a differential advantage which its competition cannot imitate
E) pay less attention to the other elements of the marketing mix

Question

Quizplus · Accepted Answer

Selective distribution can enhance the image of a product by associating it with certain retailers, creating a perception of exclusivity and quality.

A Firm That Wants to _____ May Decide to Use