Lenox china, Estee Lauder perfume, Oneida flatware, and Martex towels are sold in a number of department stores, but not in all that might like to carry these brands. This is an example of _____ distribution.
A) exclusive
B) intensive
C) direct
D) selective
E) dual

Question

Quizplus · Accepted Answer

This is an example of selective distribution, where manufacturers supply their products to a limited number of retail outlets or dealers within a specific location or region. This allows brands to choose retailers that align with their image and ensures better control over how their products are marketed and sold.

Lenox China, Estee Lauder Perfume, Oneida Flatware, and Martex Towels