A manufacturer that uses selective distribution:
A) limits the number of outlets for its product in each market.
B) probably does not sell items classified as shopping goods.
C) is unable to use vertical marketing systems.
D) has only one outlet in each market.
E) encourages its retailers to use price cutting.

Question

Quizplus · Accepted Answer

Selective distribution involves limiting the number of outlets in each market to maintain a certain level of exclusivity or control over the product's presentation and sales practices.

A Manufacturer That Uses Selective Distribution