In _____ distribution, a producer sells its products though multiple, but not all possible, wholesalers and/ or retailers in a market where a consumer might reasonably look for it
A) exclusive
B) intensive
C) direct
D) selective
E) dual

Question

Quizplus · Accepted Answer

Selective distribution involves a producer selling its products through multiple, but not all possible, wholesalers or retailers in a market where a consumer might reasonably look for it. This approach allows for a balance between too wide and too narrow a distribution.

In _____ Distribution, a Producer Sells Its Products Though Multiple