Barbie Collectibles are sold in a number of retail stores, but not by all the stores that would like to carry the product line. Mattel is using _____ distribution for its Barbie lines.
A) exclusive
B) intensive
C) direct
D) selective
E) twofold

Question

Quizplus · Accepted Answer

Selective distribution is used by Mattel for its Barbie lines, as it involves choosing a limited number of retail outlets in specific locations to sell the product, rather than making it available in every possible store. This strategy allows for better control over the brand's image and distribution.

Barbie Collectibles Are Sold in a Number of Retail Stores