Both the Cedartown Grooming Gallery and the local veterinarian will wash, comb, and trim your dog. Even though their prices are about the same, the Cedartown Gallery is the better deal because the animals are kept in large kennels and given access to outside areas while they wait for their owners to pick them up. The vet's office has only a few small inside kennels. In comparison with the vet's office, Cedartown Grooming Gallery is using _____ pricing.
A) fair-trade
B) value
C) psychological
D) penetration
E) cost-plus

Question

Quizplus · Accepted Answer

The Cedartown Grooming Gallery is using value pricing, as it emphasizes providing more benefits to customers (larger kennels and outside access) at a similar price point compared to the vet's office.

Both the Cedartown Grooming Gallery and the Local Veterinarian Will