There are many marinades and barbecue sauces currently on the market. To differentiate Stroh Ranch Marinade from all of the others on the market and to increase demand for the product, Jeanette Stroh includes a recipe booklet with each bottle of marinade she sells. This is an example of:
A) price competition.
B) economic diversification.
C) market control.
D) nonprice competition.
E) price fixing.

Question

Quizplus · Accepted Answer

This is an example of nonprice competition, where a company seeks to differentiate its product or service from competitors through means other than price, such as adding value with additional features or bonuses, in this case, a recipe booklet.

There Are Many Marinades and Barbecue Sauces Currently on the Market