Wendy's fast-food restaurant chain has priced several of its more popular menu items at $.99. This pricing strategy is an example of _____ pricing because the chain is trying to improve the ratio of its products' benefits to its price and related costs.
A) fair-trade
B) value
C) psychological
D) penetration
E) cost-plus

Question

Quizplus · Accepted Answer

This pricing strategy is an example of value pricing, where the focus is on providing customers with greater value by offering a balance of quality and cost, making the products more appealing by improving the benefit-to-cost ratio.

Wendy's Fast-Food Restaurant Chain Has Priced Several of Its More