K-Block cooking charts are poster-sized recipes designed to encourage children to cook. The pricing objective for the manufacturer of K-Block cooking charts is "to sell 500 more packages of cooking charts than it sold last year." This objective is an example of a _____ pricing goal.

Question

Quizplus · Accepted Answer

This objective is sales-oriented because it focuses on increasing the volume of sales (in this case, by 500 packages) rather than on profit margins, customer value, maintaining market position, or production costs.

K-Block Cooking Charts Are Poster-Sized Recipes Designed to Encourage Children