A company that sells reconditioned personal computers has set the following pricing objective: "To earn a net profit equal to 6 percent of gross sales next year." Which type of profit-oriented pricing objective does this exemplify?

Question

Quizplus · Accepted Answer

This objective is an example of the achievement of a target return, as the company aims to earn a specific percentage of profit (6 percent of gross sales) in the next year.

A Company That Sells Reconditioned Personal Computers Has Set the Following