Priceline's CEO seems to have a _____ pricing objective because his stated goal is to match 50 percent of all reasonable bids received with products made available from the Internet company.

Question

Quizplus · Accepted Answer

The CEO's goal to match 50 percent of all reasonable bids with products indicates a focus on increasing sales volume, which aligns with a sales-oriented pricing objective. This objective prioritizes achieving a certain level of sales or market share.

Priceline's CEO Seems to Have a _____ Pricing Objective Because