The two primary manufacturers of microprocessors are Intel and AMD. To get a foothold in the market, AMD introduced its microprocessors at a price much lower than comparable Intel processors. AMD used a _____ pricing objective.

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AMD's strategy of introducing its microprocessors at a lower price point than its competitor, Intel, to gain market share is an example of a sales-oriented pricing objective. This approach focuses on increasing sales volume and market penetration, often at the expense of immediate profits.

The Two Primary Manufacturers of Microprocessors Are Intel and AMD