If the marketing manager of Eden Foods, a marketer of organically-grown vegetables and fruits, wants to increase that company's market share by one percent during the next two years, it would be an example of a _____ pricing objective.

Question

Quizplus · Accepted Answer

A sales-oriented pricing objective focuses on increasing the volume of sales or the market share, which aligns with the goal of increasing the company's market share by one percent.

If the Marketing Manager of Eden Foods, a Marketer of Organically-Grown