Which of the following pricing strategies can the manager of the Roast 'n Brew coffeehouse follow if she believes the store should have a status quo-oriented goal?
A) Price coffee at the same price as competition down the block.
B) Maximize return on investment during next year.
C) Engage in price wars when necessary.
D) Increase sales volume by 15 percent.
E) Earn five percent more profit than last year.
Correct Answer:
Verified
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