Which of the following pricing strategies can the manager of the Roast 'n Brew coffeehouse follow if she believes the store should have a sales-oriented goal?
A) Avoid price wars.
B) Reduce price (and cut costs) to build market share.
C) Achieve a target return based on last year's sales.
D) Maximize profit in the upcoming year.
E) Stabilize price per cup of coffee.
Correct Answer:
Verified
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