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Have You Ever Gone into McDonald's to Order a Drink

Question 54

Multiple Choice

Have you ever gone into McDonald's to order a drink and got stuck in line behind someone special ordering 23 meals? This slow service ruined the service experience. McDonald's is planning on installing self-serve ordering devices in its store to help its order takers and to deal with the _____ characteristic of service.


A) intangibility
B) inseparability
C) standardization
D) homogeneity
E) heterogeneity

Correct Answer:

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