Jenny Craig Weight Loss Centers cannot promise the same weight loss results to everyone who signs up for its program because the results are largely controlled by the client rather than by Jenny Craig. This example illustrates the _____ characteristic of services.

Question

Quizplus · Accepted Answer

The correct answer is E) heterogeneity. This characteristic refers to the variability in the performance of services, meaning that the outcome can differ from one customer to another based on a variety of factors, including the customer's involvement or effort. In the case of Jenny Craig Weight Loss Centers, the variability in weight loss results among different clients illustrates the heterogeneity of the service, as outcomes can vary significantly based on individual client actions and commitment.

Jenny Craig Weight Loss Centers Cannot Promise the Same Weight