Kimberly-Clark periodically runs an ad in Writer's Digest reminding authors that Kleenex is a trademarked name. One obvious reason for this action was to:
A) get this market to buy more tissue.
B) help keep the brand name Kleenex from becoming generic.
C) examine the possibilities of a line-extension strategy.
D) show the company's level of social responsibility.
E) make buyers out of all allergy sufferers.
Correct Answer:
Verified
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