If You Are a Florist or Are Lucky Enough to Receive

If you are a florist or are lucky enough to receive fresh flowers weekly, you are familiar with the green, water-soluble foam that is in the bottom of the flower container. While several companies manufacture this product, most people call it Oasis, which happens to be the brand name used by the company that has the largest share of this market. Given this information, you know the Oasis manufacturer should:

A) use a family branding strategy.
B) use a multiple-brand strategy.
C) worry because its brand is in danger of becoming generic.
D) convince users of the product that it is a component part, not operating supplies.
E) find a new target market for the product.