The brand name of a product can become generic if:
A) the introductory stage of its life cycle is too short.
B) too many competitors enter the market.
C) there is no simple product category name available.
D) the manufacturer does not advertise.
E) market saturation occurs.
Correct Answer:
Verified
Q27: According to the desirable characteristics of a
Q28: A good brand name should:
A) be foreign
Q29: A good brand name:
A) must specifically describe
Q30: A good brand name should be:
A) easy
Q31: What should a manufacturer of $200 leather
Q33: If you are a florist or are
Q34: What do Q-Tips, Jell-O, and Rollerblades have
Q35: If a manufacturer does too good a
Q36: To prevent the generic use of a
Q37: The headline on the Xerox ad declared,
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