A good brand name:
A) must specifically describe the product it names.
B) should be foreign sounding.
C) should be easy to pronounce, spell, and remember.
D) should sound like the names of similar products to encourage consumer purchase.
E) should be generic in use.
Correct Answer:
Verified
Q24: Which of the following brand names best
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Q27: According to the desirable characteristics of a
Q28: A good brand name should:
A) be foreign
Q30: A good brand name should be:
A) easy
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