According to the Desirable Characteristics of a Good Brand Name

According to the desirable characteristics of a good brand name, is "Pillsbury" a good name for cake mixes?

A) yes, because it is not regional sounding
B) yes, because it sounds like other brands commonly found in the kitchen
C) yes, because it sounds like a the name of a brand of kitchen appliance
D) no, because it suggests nothing about the product
E) no, because it cannot be protected under the Lanham Act