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According to the Desirable Characteristics of a Good Brand Name

Question 27

Multiple Choice

According to the desirable characteristics of a good brand name, is "Pick of the Crop" a good name for a plant nursery franchise?


A) no, because it cannot be trademarked
B) no, because it is too similar to many commonly used phrases
C) yes, because it is adaptable to so many other products, like gardening equipment
D) yes, because it suggests the benefits to be gained from asking for customer service
E) no because it is too long

Correct Answer:

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