According to the Desirable Characteristics of a Good Brand Name

According to the desirable characteristics of a good brand name, is "Friskies" a good name for a brand of cat food?

A) yes, because it suggests the product's benefits
B) no, because it cannot be trademarked
C) no, because it is not adaptable to additions to the product line
D) no, because it cannot be protected under the Lanham Act
E) no, because it is similar to a common everyday word