A good brand name should:
A) be foreign sounding.
B) suggest something about the product's characteristics.
C) sound like the names of similar products.
D) be vague so customers won't have any unrealistic expectations.
E) be all of the above.
Correct Answer:
Verified
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Q26: According to the desirable characteristics of a
Q27: According to the desirable characteristics of a
Q29: A good brand name:
A) must specifically describe
Q30: A good brand name should be:
A) easy
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