Many of the Roses Used in Floral Arrangements by U

Many of the roses used in floral arrangements by U.S. florists are grown in Ecuador. An Ecuadorian company called Farm Connection is trying to develop a brand preference for its roses. To do this, it could:

A) market primarily under middlemen's brands.
B) use a market augmentation strategy.
C) license the use of its name to other floral growers.
D) create consumer awareness of the superiority of Farm Connection brand roses.
E) use a penetration strategy.