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From the Manufacturer's Viewpoint, Selling All or Part of Its

Question 46

Multiple Choice

From the manufacturer's viewpoint, selling all or part of its output under a middleman's brand:


A) requires the existence of an excess of working capital in order to implement the sale.
B) may place the manufacturer at the mercy of the middleman if the majority of the company's output is . sold under the middleman's brand.
C) does not significantly increase the manufacturer's profit.
D) is best when the producer's brand names have high consumer acceptance.
E) gives the manufacturer greater control over its markets.

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