Krups is famous for its state-of-the-art coffee maker, but the company also makes other small appliances, such as an ice cream maker. Each product bears the Krups name and carries on the Krups's reputation for high quality. Krups uses _____ branding.

Question

Quizplus · Accepted Answer

Krups uses family branding because it markets all its products, from coffee makers to ice cream makers, under the same Krups brand name, leveraging the brand's reputation for high quality across different product lines.

Krups Is Famous for Its State-Of-The-Art Coffee Maker, but the Company