In 2005, Campbell Soup launched a variety of chilled soup packaged in sterile cartons that are more commonly used for fruit juices. This new product and Campbell's microwaveable bowls, which were introduced in 2004, are both marketed under the Campbell's name. This is an example of the use of _____ branding.

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Family branding is used when multiple products are marketed under the same brand name, as is the case with Campbell's variety of chilled soup and microwaveable bowls both being marketed under the Campbell's name.

In 2005, Campbell Soup Launched a Variety of Chilled Soup