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In 2005, Campbell Soup Launched a Variety of Chilled Soup

Question 53

Multiple Choice

In 2005, Campbell Soup launched a variety of chilled soup packaged in sterile cartons that are more commonly used for fruit juices. This new product and Campbell's microwaveable bowls, which were introduced in 2004, are both marketed under the Campbell's name. The reason Campbell is using this branding strategy is due to:


A) consumers' selective perception.
B) how it facilitates inventory control.
C) it is inexpensive.
D) government regulation of nutrition branding.
E) the motivational theory of equity.

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