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One of the Advantages of Using Family Branding Is That

Question 58

Multiple Choice

One of the advantages of using family branding is that the strategy:


A) guarantees the success of all new products.
B) makes it less expensive to introduce new, related products.
C) requires the development of a variety of channels of distribution for each product.
D) limits the breadth of the product line.
E) limits the depth of the product line.

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