Del Monte Foods puts a distinctive red and yellow shield containing the words Del Monte on all of its canned fruits and vegetables. Del Monte Foods uses _____ branding.

Question

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Family branding is used when a company uses the same brand name for all its products in a product line, creating a family of products that are easily recognizable to consumers. Del Monte using a distinctive red and yellow shield with the words Del Monte on all of its canned fruits and vegetables is an example of family branding, as the same brand identity is applied across a range of products.

Del Monte Foods Puts a Distinctive Red and Yellow Shield