When Dupont introduced Stainmaster carpets, it did not intend to use the Dupont name in any promotion for the carpeting. When sales for the Stainmaster brand proved to be much lower than predicted, the name Dupont was inserted into ads for the carpet. As a result, Stainmaster's market share increased by 200 percent. This is an example of how a even a company name like Dupont can have what amounts to a(n):

Question

Quizplus · Accepted Answer

The increase in market share after using the Dupont name demonstrates positive brand equity, where the brand's reputation adds value to the product.

When Dupont Introduced Stainmaster Carpets, It Did Not Intend to Use