Consumers can get a MasterCard credit card with the General Motors logo on it. When consumers use the card to charge items, they can get a rebate from General Motors to use when they purchase a new vehicle. General Motors and MasterCard are engaged in:

Question

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General Motors and MasterCard are engaged in dual branding, a strategy where two companies collaborate to offer a product or service, leveraging each other's brand to enhance the product's appeal and value. In this case, the collaboration allows consumers to earn rebates towards a new vehicle purchase through the use of a co-branded credit card.

Consumers Can Get a MasterCard Credit Card with the General