Brand equity is either a positive or a neutral feature of a product; it is never negative.

Name: Brand equity is either a positive or a neutral feature of a product; it is never negative.
Brand: Quizplus
Rating: 4.8 (47 reviews)

Question

Quizplus · Accepted Answer

Brand equity can be negative if the brand's image or reputation decreases in value due to events, poor product quality, or negative customer experiences, leading to a detrimental perception of the brand among consumers.

Brand Equity Is Either a Positive or a Neutral Feature