Question 1

Six packages of Krusteaz bread machine mixes can be purchased in a single box for one price that is less than the cost of purchasing each mix individually. Continental Mills, the manufacturer of Krusteaz, is using a(n):

Accepted Answer

This is an example of a multiple packaging strategy, where multiple units of a product are sold together in one package, often at a lower total cost than if each unit were purchased individually. This encourages bulk purchases and can provide value to the consumer.

Question 2

Six packages of Krusteaz bread machine mixes can be purchased in a single box for one price that is less than the cost of purchasing each mix individually. Continental Mills, the manufacturer of Krusteaz, is using a multiple packaging strategy to:

Accepted Answer

Multiple packaging strategy is often used to increase total sales by offering a perceived value to consumers, encouraging them to buy more at once.

Question 3

Miller sells its Miller Lite brand beer in packages of 24. This 24-pack strategy allows Miller to:

Accepted Answer

Selling beer in 24-packs encourages consumers to buy in larger quantities, which can lead to an increase in total sales.

Question 4

At her neighborhood Costco store, Tammy found that Hershey sells its syrup in three-packs. This is an example of _____ packaging.

Accepted Answer

Selling products in packs, such as a three-pack of Hershey's syrup, is an example of multiple packaging, which groups multiple units of a product together.

Question 5

Criticism of packaging centers on the fact that it can:

Accepted Answer

Packaging can be criticized for multiple reasons: it can be expensive, leading to higher costs for consumers; it can deplete natural resources, as it often involves the use of paper, plastic, and other materials; it can pose health hazards, especially when it involves chemicals or materials that contaminate the product; and it can be deceptive, misleading consumers about the quality or quantity of the product inside. Therefore, all of the given options are valid criticisms of packaging.

Question 6

To deal with the various criticisms lodged against packaging, manufacturers could:

Accepted Answer

The answer of To deal with the various criticisms lodged...

Question 7

The three primary types of labels are:

Accepted Answer

The three primary types of labels are descriptive, brand, and grade. Descriptive labels provide information about the product, brand labels identify the product's brand, and grade labels indicate the quality or grade of the product.

Question 8

The mylar inflatable balloon that Raelene got for a Valentine's Day gift was stamped in black with the name Pioneer Balloons. The black Pioneer Balloons stamp is an example of a:

Accepted Answer

The black Pioneer Balloons stamp is an example of a brand label because it identifies the product by the name of the manufacturer, Pioneer Balloons, distinguishing it from products made by other manufacturers.

Question 9

Which of the following words or phrase would appear on a brand label?

Accepted Answer

"Chiquita" is a brand name, which would appear on a brand label.

Question 10

The lumber Denardo bought to build his deck had the brand name Trex stamped on the end of each piece. The Trex stamp is an example of a:

Accepted Answer

The Trex stamp on the lumber signifies the brand of the product, making it a brand label. This label helps consumers identify the product's manufacturer or company.

Question 11

A(n) _____ label provides objective information about a product's use, construction, care, performance and/or other pertinent features.

Accepted Answer

Descriptive labels provide objective information about a product's use, construction, care, performance, and other pertinent features.

Question 12

Japan wants all soy sauce to carry a _____ label, particularly unfermented U.S.-made brands that some food purists consider only an imitation of the Japanese brews. U.S. manufacturers of nontraditional sauces-often made from soy proteins mixed with water, salt, and cereal grains-contend they will lose customers if they have to specify on labels that their product is not brewed or only brewed slightly.

Accepted Answer

Japan wants a descriptive label to indicate whether the soy sauce is traditionally brewed or not.

Question 13

New laws proposed by the European Union would ban slogans such as "90 percent fat free," "Helps support your body's natural defenses," and any references to non-specific benefits to overall good health from _____ labels.

Accepted Answer

The answer of New laws proposed by the European Union...

Question 14

When compared with grade labeling, descriptive labeling:

Accepted Answer

The answer of When compared with grade labeling, descriptive labeling:
...

Question 15

When Citlali picked up a box containing a bar of Irish Spring soap, he saw a list of the soap's active and inert ingredients as well as the soap's manufacturer, the fact that the box was made from 100 percent recycled paperboard, and a toll-free number to call if he had any questions about the product. Citlali saw a:

Accepted Answer

The information provided on the soap box, including active and inert ingredients, manufacturer details, packaging material, and a toll-free number, are characteristics of a descriptive label, which aims to give the consumer comprehensive information about the product.

Question 16

Scott's new slacks had a _____ label, which provided information about size, fabric content, and washing instructions.

Accepted Answer

Descriptive labels provide detailed information about a product's content, care, and use, which matches the description of providing size, fabric content, and washing instructions.

Question 17

A grade label:

Accepted Answer

Grade labels specifically identify the quality of a product through the use of letters, numbers, or words, distinguishing products based on their quality standards.

Question 18

Mary ordered prime quality steaks for her daughter's engagement party. When she picked the meat up at the butcher, she saw that her steaks were choice quality. At what kind of a label was Rosemary looking?

Accepted Answer

The correct answer is a grade label because it refers to the quality or grade of the meat, such as prime, choice, or select, which are specific grades given to meat based on factors like marbling and tenderness.

Question 19

Which of the following types of labels provides buyers of Dannon light yogurt with the most information upon which to base their purchases?

Accepted Answer

Nutrition labels provide the most comprehensive information relevant to making an informed purchase decision for food products like Dannon light yogurt. They include details on calories, nutrients, ingredients, and other health-related information, which are crucial for consumers looking to make health-conscious choices.

Question 20

In the last quarter of 2005, it is possible that laws will be changed, and alcoholic beverages will finally be allowed to provide information on the ingredients in the beverage, serving size, and other similar information on labels. This means that if you examined a bottle of U.S.-brewed beer in May 2004, the bottle's label would not be a _____ label.

Accepted Answer

The correct answer is D) nutrition because the passage suggests that before the law change, labels on alcoholic beverages did not include information on ingredients, serving size, or other nutritional information.

Quiz 10: Brands, Packaging, and Other Product Features

Six packages of Krusteaz bread machine mixes can be purchased in a single box for one price that is less than the cost of purchasing each mix individually. Continental Mills, the manufacturer of Krusteaz, is using a(n) :