The fronts of GE's CustomStyle Refrigerators look like cabinetry, in order to blend in physically and fashionably with the rest of the kitchen. The GE CustomStyle Refrigerators are an example of:
A) a change in strategic marketing strategy.
B) a mix extension.
C) a change in organizational goals.
D) a line extension.
E) organizational restructuring.

Question

Quizplus · Accepted Answer

This is an example of a line extension, where a company expands its existing product line with new variations, such as the cabinetry-like appearance of these refrigerators, to appeal to different consumer preferences or to fit better within certain environments.

The Fronts of GE's CustomStyle Refrigerators Look Like Cabinetry, in Order