When the manufacturer of Benadryl allergy medication introduced Benadryl Allergy Chewables in grape flavor, it was an example of:
A) a change in strategic marketing strategy.
B) a mix extension.
C) a change in organizational goals.
D) a line extension.
E) organizational restructuring.

Question

Quizplus · Accepted Answer

Introducing a new flavor or form of an existing product, such as Benadryl Allergy Chewables in grape flavor, is considered a line extension. This involves adding new varieties, sizes, or flavors to an existing product line to attract new customers or to encourage more usage among existing customers, without altering the core product itself.

When the Manufacturer of Benadryl Allergy Medication Introduced Benadryl Allergy