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When Fruit of the Loom, the Manufacturer of Men's and Boy's

Question 42

Multiple Choice

When Fruit of the Loom, the manufacturer of men's and boy's underwear, introduced sweatshirts, turtlenecks, and shorts, it exemplified a:


A) change in strategic marketing strategy.
B) mix extension.
C) change in organizational goals.
D) line extension.
E) strategy of managing on the rise.

Correct Answer:

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