The demographic group referred to as baby boomers is a large group that is quickly approaching a time in their lives where they become increasingly concerned about hiding signs of their own age. In response to this desire to stay young looking, Jergens lotion has added alpha hydroxy to its lotion to smooth out tiny wrinkles. This addition of alpha hydroxy to Jergens lotion is an example of:
A) trading up.
B) product alteration.
C) product mix contraction.
D) repositioning.
E) trading down.

Question

Quizplus · Accepted Answer

Adding alpha hydroxy to Jergens lotion to smooth out wrinkles is an example of product alteration, as it involves modifying an existing product to meet new consumer needs or preferences.

The Demographic Group Referred to as Baby Boomers Is a Large