To indicate to its consumers that Special K cereal is as good a source of calcium as milk is, Kellogg's began packaging the cereal in milk cartons instead of the usual packaging we associate with cereal. This is an example of:
A) trading up.
B) product alteration.
C) product augmenting.
D) trading down
E) trading down.

Question

Quizplus · Accepted Answer

This is an example of product alteration, where the product's packaging is changed to convey a new message or appeal to consumers, in this case, emphasizing the cereal's calcium content by using milk carton packaging.

To Indicate to Its Consumers That Special K Cereal Is